The Pursuit of Extrait Perfection
Shoq-e-Mushq was born out of frustration with fleeting designer fragrances that vanish in Pakistan's sub-tropical heat. We set out with a singular mandate: create genuine 40% Extrait de Parfum using the world's most precious naturals, matured for 45 uninterrupted days.
40% Concentration
Commercial Eau de Parfum rarely exceeds 15% fragrance oil. By loading 40% pure organic oils, our flacons produce an opulent, non-evaporating sillage that lasts 24 to 48 hours on textiles.
45-Day Maceration
Our blends rest in dark climate-regulated maturation chambers in Lahore for six full weeks. This bonds volatile citrus top notes with dense woods and heavy resins into a seamless whole.
The 1-Year Guarantee
We stand behind our compounding chemistry with Pakistan's only 365-day fragrance warranty. If your flacon fades or changes aroma, we deliver a brand-new bottle free of charge.
Experience The Flacons In Person
Our perfumers welcome fragrance enthusiasts for bespoke scent consultations and flight tastings at our flagship showroom in Gulberg III, Lahore.
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